Action Flow Triggers: What Starts an Automation

Overview

Triggers define when an Action Flow runs. Every Action Flow begins with a fan action like a pre-save, SMS opt-in, or Instagram interaction. When that event happens, the flow is triggered instantly and all configured steps begin.

How Triggers Work

Triggers are:

  • Event-based (they happen in real time)

  • Always active (no scheduling required)

  • Project-wide (they apply across all your Sonikit tools)

This means a trigger will fire no matter where the action happens within your Sonikit ecosystem.

Trigger Categories

Streaming Actions

Triggered when fans interact with music through Sonikit embeds, links, and landing pages.

Available triggers:

  • Fan pre-saves a release

  • Fan follows an artist

  • Fan adds a release to their library

  • Fan opts into saving all future releases (NextSave)

Opt-Ins (Audience Growth)

Triggered when fans share contact information.

Available triggers:

  • Fan signs up via SMS (only one per project)

  • Fan signs up via Email (only one per project)

Messaging (SMS & Instagram)

Triggered by direct fan communication.

Available triggers:

  • Fan texts a keyword

  • Fan sends a direct message (DM) on Instagram (Pro/Enterprise)

Social (Instagram Engagement)

Triggered by social activity.

Available triggers:

  • Fan comments on Instagram (Pro/Enterprise)

System Events (NextSave Automation)

Triggered automatically by Sonikit.

Available triggers:

  • New release detected (NextSave) (Pro/Enterprise, one per project)

Trigger Rules & Limits

Some triggers can only have one automation per project, while others allow multiple. This helps to ensure automations do not overlap and run exactly as fans expect.

Single-Flow Triggers

Only one allowed per project:

  • SMS opt-in

  • Email opt-in

  • New release detected (NextSave)

Multi-Flow Triggers (Scoped)

Multiple automations allowed only if scope differs:

  • Keywords must be unique

  • Releases must be different

  • Artists must be different

Where Triggers Come From

Action Flows are triggered by fan actions that happen through your Sonikit system. This includes:

  • Embeds on your website

  • Sonikit landing pages and links

  • SMS interactions

  • Instagram messaging and comments

Important: Streaming Activity Outside Sonikit

Actions that happen directly in streaming apps like using the Spotify app or another smart link do not trigger Action Flows.

Examples that will NOT trigger a flow:

  • Clicking an artist follow button directly in the Spotify app

  • Clicking the save button on a song inside the Apple Music app

  • Clicking a third-party smart link

Why This Matters

Action Flows ensure:

  • A known fan identity

  • Verified interaction

  • Attribution to your project

Best Practices

  • Use Sonikit links and embeds everywhere you promote music

  • Avoid mixing multiple tools for the same action

  • Keep trigger scopes clearly defined

  • Test triggers before launching campaigns