Understanding Your Sonikit Analytics Dashboard

The Home tab of your Sonikit dashboard gives you a real-time view of how fans are engaging with your project.

These are first-party metrics — meaning they track actions fans take through your Sonikit content specifically (pre-saving from a landing page, following through an embed, and so on), not your overall streaming performance. This dashboard won't show your total Spotify follower count or every pre-save you've received across all platforms; it shows what's happened through Sonikit.

What's on the Home dashboard

  • Activity chart. A live chart of activity over time, including page views, pre-saves, NextSaves, library adds, follows, email opt-ins, and SMS opt-ins.

  • Streaming. A count and percent change for each streaming action: pre-saves, NextSaves, follows, and library adds.

  • Messaging. A count and percent change for messaging engagement: SMS opt-ins, email opt-ins, and link clicks.

  • Page performance. A metric and percent change for each major page indicator: views, clicks, and shares.

  • Activity feed. A running list of recent fan actions, showing the action taken and the content the fan interacted with.

  • Services. A breakdown of which streaming services fans are using, shown as a horizontal bar and percentage for each service.

  • Devices. A half-doughnut chart showing the mobile vs. desktop split of your traffic.

  • Triggers. A half-doughnut chart showing how actions were triggered — manually by the fan, or through an automation.

  • Top elements. A list of your top-performing individual actions across the project.

  • Channels. A half-doughnut chart showing your acquisition channel breakdown, such as direct, referral, social, and messaging.

  • Traffic sources. A breakdown of your top referring sources, shown as bars and percentages.

For fan-level and demographic data — like where your audience is located or how engaged individual fans are — see Understanding Audience Insights.