Analyzing Fan Data by Segment: Insights and Use Cases

What You Can Learn From Segments:

• Total number of fans

• Open and click-through rates

• Pre-save and follow conversion rates

• Purchase and revenue metrics

• Regional or platform-based engagement trends

Use Case Examples:

• Compare pre-save rates between Spotify and Apple Music users

• Identify top-performing cities for upcoming tour stops

• Track conversion from SMS campaigns across fan segments