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How to Use Audience Segments in SMS and Email Campaigns

Steps to Use a Segment in Campaigns:

  1. Go to Campaigns → New Campaign.

  2. Select your message type: SMS or Email.

  3. Under the Audience step, choose "Use a Segment."

  4. Select your saved segment (e.g., "Spotify Fans – Midwest").

  5. Finalize your message and send.

Pro Tip:
Use segments to target highly engaged fans, re-engage inactive fans, or promote specific actions like pre-saves, merch, or ticket sales.