What Are Audience Segments and How Do They Work in Sonikit?

Overview:

An audience segment is a group of fans who share specific traits, behaviors, or preferences. In Sonikit, segments are used to target messages, analyze engagement, and personalize fan experiences.

Dynamic vs. Static Segments
Unlike static lists, Sonikit segments are dynamic—they automatically update as new fans are added or existing fans change their preferences or behavior.

Where to Find Segments
Go to your Sonikit dashboard and navigate to Audience → Segments to view, create, or edit your segments.