Campaign Inbox Best Practices

Getting the most out of Campaign Inbox

Campaign Inbox works best as a lightweight engagement tool—not a real-time support channel.

Recommended usage

• Respond to direct questions or meaningful fan messages

• Keep replies concise and relevant

• Use Campaign Inbox for one-to-one follow-ups, not announcements

When to send a new campaign instead

• Sharing updates with many fans

• Promoting releases, merch, or tour dates

• Sending time-sensitive announcements

Setting expectations

• Fans can reply at any time after a campaign is sent

• Responses are manual and optional

• There’s no expectation of immediate replies

Campaign Inbox gives you visibility into fan engagement and the flexibility to respond when it adds value.