How Replies Are Counted

Understanding reply metrics

Reply counts are based on unique fan responses, not total messages.

How it works

• A reply is counted when a fan sends their first message in response to a campaign.

• If that fan sends additional messages for the same campaign:

  • All messages remain visible

  • Only the first message counts as a reply

Why this matters

• Reply counts reflect unique engagement

• Metrics stay consistent and easy to interpret

• Campaign performance isn’t inflated by follow-up messages