How to Add or Update a UPC on Your Pre-Save

It's common to start promoting a release before your distributor has created its UPC. Sonikit is built for this: you can create a pre-save without a UPC, start collecting pre-saves right away, and add the UPC later.

Every fan who pre-saves during your campaign gets the release on release day, whether they pre-saved before or after you added the UPC, as long as the UPC is added before the release goes live.

🚨 Add your UPC before release day. The UPC is what identifies your release on each streaming service. If no UPC is added before the release goes live, Sonikit can't identify the release, and none of your fans' pre-saves will be delivered on release day.

Where to add your UPC

You don't add a UPC to the pre-save as a whole. You add it to each streaming service on your pre-save, from the Services tab. The Release Details step where you could enter a UPC only appears while you're first creating the pre-save.

The steps depend on which type of pre-save you created. Only the first few steps differ.

Embedded pre-save (on your own website)

  1. Click Embeds in the left sidebar

  2. Locate your pre-save and click the gear icon

  3. Click the Services tab

  4. Click the Edit button on the service you want to add a UPC to

  5. Enter the release's UPC in the UPC field

  6. Click Save

  7. Repeat steps 4–6 for each streaming service on your pre-save

Pre-save link (landing page)

This also applies to Pre-Save Countdown pages and any landing page with a pre-save element.

  1. Click Landing Pages in the left sidebar

  2. Click the landing page that contains your pre-save

  3. Click the Content tab

  4. Locate the pre-save element and click the arrow icon

  5. Click the Services tab

  6. Click the Edit button on the service you want to add a UPC to

  7. Enter the release's UPC in the UPC field

  8. Click Save

  9. Repeat steps 6–8 for each streaming service on your pre-save

Not sure which type you have?

If fans pre-save on a hosted Sonikit page (for example, yourrelease.sonikit.com), it's a pre-save link, so use the Landing Pages steps. If the pre-save appears on your own website, it's an embedded pre-save, so use the Embeds steps.

Why do I have to add the UPC to each service?

Most distributors create a single UPC that's used on every streaming service. In that case, you'll enter the same UPC on each service.

Occasionally, a release has a different UPC on a particular service. For example, TIDAL may use a different UPC for a mastered audio version than for the standard version of the same album. Adding the UPC per service lets you enter the correct one for each platform.

If you're not sure whether your UPCs differ, check with your distributor.

FAQs

Can I create and promote my pre-save before I have a UPC?

Yes. You can create and share your pre-save and start collecting pre-saves right away. Just add the UPC before release day.

Will fans who pre-saved before I added the UPC still get the release?

Yes. All pre-saves collected during your campaign are delivered on release day, as long as the UPC was added before the release goes live. Fans who pre-saved before you added the UPC get the release on release day, just like fans who pre-saved after. They don't need to do anything else.

What happens if I don't add the UPC before release day?

Without a UPC, Sonikit has no way to identify your release, so no fans will receive it on release day, including everyone who pre-saved.

Will Sonikit find my release automatically from the artist name?

No. The artist name and release title are shown to fans, but the UPC is what's used to identify your release on streaming services.

I added the UPC to one service. Does it apply to the others?

No. Each service has its own UPC field, so repeat the steps above for every service on your pre-save.

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