Tracking Performance of Pre-Save Links

Overview

Understanding how your Pre-Save links perform is crucial to optimizing your campaigns. Sonikit makes it easy to monitor engagement metrics and track fan actions.

Where to View Performance Metrics

Sonikit does not have a separate analytics or tracking view for pre-saves. All pre-save metrics are available on your Home dashboard, which tracks analytics for your entire project:

  1. Log into your Sonikit account.

  2. Click Home in the left sidebar.

Because the Home dashboard covers your whole project, pre-save activity appears alongside your other landing page and embed activity. The dashboard includes metrics such as:

  • Total clicks: Number of times the link has been clicked.

  • Unique visitors: Number of unique fans who viewed the link.

  • Conversion rate: Percentage of fans who completed the Pre-Save action.

  • Service distribution: Breakdown of which services (Spotify, Apple Music, etc.) were used.

Interpreting the Metrics

  • High Clicks, Low Conversion: Consider simplifying your page layout or improving call-to-actions.

  • High Conversion, Low Traffic: Promote your link more widely across channels.

  • Service Imbalance: Use messaging that better highlights available platforms.

Event Tracking Integration

Sonikit also creates an Event each time a fan clicks or completes a Pre-Save. These Events can be:

  • Viewed in your analytics dashboard

  • Exported to external tools

  • Used to trigger retargeting ads

Best Practices

  • Use UTM parameters on social campaigns for deeper insights.

  • A/B test different thumbnail images or call-to-action text.

  • Encourage fans to share the link after completing the Pre-Save.

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