Turn listeners into customers and customers into lifelong fans.

Connect your Shopify or Big Cartel store to Sonikit to sell merch directly from your landing pages, build audiences from customer purchases, and bring your streaming and ecommerce data together in one platform.

Get Started
Display Products
Segment Customers
Sync Purchases & Streaming
Send Targeting Messaging
Built for Artists & Labels
Music Merch Marketing

Your music and merch shouldn't live in separate platforms.

Artists spend countless hours growing listeners on Spotify, Apple Music, Instagram, and TikTok while merch sales happen somewhere completely different. Sonikit connects your music marketing with your merch store so you can understand your audience, promote the right products, and create campaigns that combine streaming engagement with real purchases.

How It Works

Sync your merch and streaming in minutes.

text to pre-save on Spotify

Step 1: Sign up for free

Create a free Sonikit account to connect your Shopify or Big Cartel store.

text to pre-save on Spotify

Step 2: Connect your store

Sign into your merch store to connect with Sonikit and sync merch data.

text to pre-save on Spotify

Step 3: Engage with fans

Showcase product, message customers, and build automations.

Streamlined Promotion

Sell merch where your fans already are.

Instead of sending fans to your storefront, display products directly on your Sonikit landing pages. Whether you're promoting a new release, collecting pre-saves, or sharing your bio link, your merch is always just one click away.

Product Sync
Customizable Layouts
Click Tracking
Product Sharing
Buy Buttons
Direct-to-Fan Messaging

Contact fans and customers across merch and streaming.

Sonikit automatically brings together customer activity and fan engagement to help you build a more complete picture of your audience that you can reach directly. All in a single platform.

Reach fans who are most likely to buy based on activity:
Pre-saved a release
Listen on a specific service
Followed your artist profile
Joined your email lists
Joined SMS audiences
Live in specific city
Have purchased previously

Merch FAQs

How can I sell merch from my Sonikit landing pages?

Connect a supported ecommerce platform to display products directly on your Sonikit landing pages. Fans can browse your merch and purchase it through your online store with a single click.

Which ecommerce platforms does Sonikit support?

Sonikit currently supports Shopify and Big Cartel, with additional ecommerce integrations planned for the future.

Can I build audiences based on merch purchases?

Yes. Create dynamic audience segments using customer purchase history, then combine those audiences with streaming activity, messaging engagement, location, and more to create highly targeted campaigns.

Can I combine merch purchases with streaming activity?

Yes. Sonikit brings together customer activity and fan engagement so you can build audiences that combine purchases with actions like pre-saves, follows, email signups, SMS subscribers, and more.

Do my audiences update automatically?

Yes. Audience segments update automatically as fans purchase products or meet your selected criteria, so your audiences stay current without manual maintenance.

Why should artists connect their merch store to Sonikit?

Connecting your merch store helps you understand which fans become customers, create more relevant marketing campaigns, and promote products alongside your music, all from a single platform built for artists.

Can I promote products alongside new releases?

Absolutely. Display merch on your landing pages alongside pre-saves, streaming links, tour dates, and other release content to create a seamless experience for fans.

Start connecting music and merch.

Everything your fans do, from streaming your music to buying your merch, belongs in one place. Connect your merch store today and build smarter music marketing campaigns with Sonikit.