How Accept built a rewarding fan experience with Sonikit

🎯 The Mission: Build a Pre-Save Experience That Feels Like a Sci-Fi Thriller

For German heavy metal legends Accept, their latest release wasn’t just another album—it was a concept-driven, story-rich look at a dystopian future. With themes of technology, surveillance, and rebellion, the band and their label, Napalm Records, knew they needed more than just a landing page to promote it.

So they partnered with Wayward Creative and Sonikit to build an immersive, story-first campaign—designed to pull fans into a fictional world, reward exploration, and generate massive pre-save conversions.

🧠 The Concept: Unlocking an AI-Controlled Future

The site placed fans inside the control room of an AI robot regime—a scene pulled straight from the album’s artwork and lore. But there was a twist:

💡 Fans couldn’t enter the experience until they pre-saved the album.

Once inside, fans could:

• Listen to new tracks playing directly from Spotify or Apple Music

• Solve challenges and puzzles using clues shared across Accept’s social media

• Unlock hidden items that advanced the story

• Ultimately reprogram the AI overlord and “save” humanity

The campaign delivered not only a powerful first impression but also drove streaming engagement and fan interaction in the weeks leading up to and after the album launch.

🔧 Powering the Experience with Sonikit

At the core of this experience was a custom Sonikit pre-save embed, designed to act as the gatekeeper to the campaign. Unlike traditional pre-save pages, this one was:

✅ Fully Embedded On-Site (No Redirects)

Fans could pre-save on Spotify, Apple Music, Amazon Music, TIDAL, or Deezer without ever leaving the site. This reduced friction and boosted conversions—especially important for mobile users.

🖌️ Completely Customizable

The Sonikit embed was seamlessly designed into the control room interface, ensuring:

• A cohesive visual experience

• Custom UI/UX that matched the album’s dystopian aesthetic

• Zero disruption to the immersive narrative

📈 Ad Attribution & Analytics Control

Because the pre-save happened within the same domain, Accept’s team was able to:

• Maintain full control over retargeting pixels and ad attribution

• Track campaign ROI across all traffic sources

• Optimize their paid spend based on real conversion data

📲 SMS Opt-In = Direct Fan Communication

Sonikit’s pre-save widget also captured fan phone numbers (with consent), enabling Napalm Records to:

• Send text reminders to fans on release day

• Promote merch drops, tour announcements, or behind-the-scenes content

• Grow a direct-to-fan SMS list for future marketing efforts

🔍 Actionable Insights Through Sonikit Analytics

With Sonikit’s built-in fan insights dashboard, the label and marketing team had real-time access to:

• Platform-level conversion rates

• Fan demographics and location data

• Traffic source breakdowns

• SMS opt-in percentages and downstream engagement

📊 Results That Went Beyond the Release Day

The results spoke for themselves:

• 🚀 Significant lift in first-week streams thanks to early pre-saves

• 📈 Spike in streaming followers across all major DSPs

• 🔁 Increased retargeting efficiency via onsite conversion tracking

• 📱 Thousands of SMS leads captured for long-term fan engagement

• 🧠 Highly engaged fans who spent 3x more time on-site compared to standard pre-save campaigns

By the time the album dropped, the campaign had already turned casual listeners into active participants—and loyal followers.

🧪 Takeaways for Labels and Artists Planning Their Next Release

Whether you’re promoting a metal album, a pop debut, or a surprise EP drop, this campaign offers key lessons:

• 🎮 Immersive experiences convert better than static landing pages

• 📍 On-site pre-saves = more data, more control, better performance

• 📲 Collecting fan contact info early drives long-term engagement

• 📊 Streaming insights help guide smarter campaigns post-launch

With Sonikit, you can launch fully customizable campaigns that are artist-first, fan-focused, and performance-driven.

⚙️ Ready to Build a Smarter Pre-Save Campaign?

Sonikit gives music teams everything they need to go beyond basic tools:

• ✅ Multi-platform pre-save with support for Spotify, Apple Music, Amazon, TIDAL, Deezer

• ✅ Custom design and embed control for fully branded experiences

• ✅ SMS opt-ins and fan messaging tools

• ✅ In-depth fan analytics to track conversions and optimize performance

• ✅ Retargeting-ready so you never lose a warm lead

🎸 Whether you’re a global label or a DIY artist, Sonikit helps you tell your story—and capture your audience. Create your free account to start building your next interactive campaign.