How Avenged Sevenfold built fan engagement with Sonikit

When Avenged Sevenfold launched their latest album, they didn’t just release new music—they unleashed a multi-channel fan experience that spanned streaming platforms, collectible vinyl variants, and real-world discovery.

To bridge the gap between digital and physical, Warner Records and Wayward Creative partnered with Sonikit to build an immersive, interactive record store experience—complete with location-based vinyl discovery, on-site pre-save, and real-time streaming.

Here’s how the campaign blended localized retail, tech, and smart fan data collection to drive both physical vinyl sales and streaming engagement.

🗺️ The Campaign: A Virtual Record Store for Die-Hard Fans

With multiple limited-edition vinyl pressings released across independent record stores, the team needed a way to help fans:

• Discover which stores carried which variants

• Stream the album while browsing vinyl options

• Pre-save the album ahead of launch

• Share the experience with friends and other fans

So they created a record-store-inspired website, fully themed around the album’s visual identity, where fans could:

• 📍 Use a location-aware map to find record stores near them

• 💿 See which vinyl variants were available at which stores

• 🎵 Stream the album in real-time from Spotify, Apple Music, or TIDAL

• 🖼️ Explore exclusive visuals, artwork, and album details in a highly interactive format

The result? A fully integrated album launch hub that brought fans deeper into the world of Avenged Sevenfold.

🔗 Powered by Sonikit: Custom Pre-Save, Fan Capture, and Insights

🧩 1. Fully Embedded Pre-Save Flow

Unlike generic landing pages, this experience featured a custom Sonikit pre-save widget embedded directly in the site.

• No redirecting fans to a separate page

• Total design control for Warner and Wayward Creative

• Supported multiple DSPs (Spotify, Apple Music, TIDAL) from one simple UI

With the pre-save living inside the experience, fans stayed engaged—and conversion rates stayed high.

📲 2. Seamless Fan Data Collection

The Sonikit embed also included optional phone number collection, enabling the team to:

• Build a direct SMS marketing list

• Follow up with fans during album release week

• Deliver merch and tour announcements via text

Because fans were already immersed in the album world, they were far more likely to opt in while excitement was high.

📊 3. Advanced Analytics and Retargeting Capabilities

With the Sonikit pre-save embedded on the same domain:

• Teams could retain all analytics and advertising pixels

• Build custom retargeting audiences across Facebook, TikTok, and Google

• Track pre-save performance, location breakdowns, fan device usage, and more

These insights helped Warner fine-tune their rollout across physical and digital platforms.

⚙️ Campaign Impact

🎯 Increased Pre-Save Conversions
Thanks to the embedded Sonikit pre-save, fans pre-saved in just a few clicks—no friction, no redirects.

📈 Vinyl Discovery + Sales Boost
The map interface helped fans find and buy specific vinyl variants, driving foot traffic to indie record stores.

📲 SMS Subscriber Growth
Fans opted into text updates while browsing—fueling future campaign messaging with first-party data.

🎧 Streaming Lift Across DSPs
Streaming was fully integrated into the experience, encouraging longer sessions and increased plays.

💡 Takeaways for Artists and Labels

This campaign shows what’s possible when you pair creative design with smart tech tools:

• 🎨 Design an immersive fan experience that brings your album to life

• 📦 Bridge physical and digital music promotion

• 📱 Build your own fan data infrastructure (no third-party lock-in)

• 🎯 Track and optimize marketing performance with real-time insights

Whether you're an indie artist building your audience or a major label planning a high-stakes rollout, Sonikit gives you the infrastructure to launch campaigns that engage, convert, and retain.

🚀 Build Your Own Immersive Campaign with Sonikit

Sonikit powers interactive pre-save campaigns, fan data collection, DSP integrations, and analytics tools—so you can turn album drops into full-fan experiences.

👉 Start building your campaign today with a free Sonikit account to optimize your reach and engagement.