How Logic created an interactive pre-save countdown with Sonikit

🧠 The Concept: Recreating the Basement Where It All Began

In the weeks leading up to Logic’s latest album release, the team at BMG, alongside creative agency Wayward Creative, launched a custom-built interactive website that gave fans a sneak peek into the world that shaped Logic’s music.

The central idea? A virtual basement countdown—an homage to the exact room where Logic crafted some of his earliest hits.

At the heart of the room:
⏰ An old-school alarm clock counting down to release day.

Fans were invited to pre-save the album on Spotify, Apple Music, or TIDAL in order to join the experience. Once the countdown hit zero, the alarm buzzed—and the full experience unlocked.

From there, fans could explore Logic’s basement, interact with personal items, and uncover:

• 🛍️ Exclusive merch drops

• 🎥 Hidden music videos

• 📜 Lyric sheets and behind-the-scenes footage

• 📱 Interactive easter eggs for true Logic fans

🔧 The Power of Sonikit: Seamless Pre-Save + Fan Data in One Place

To make this all possible, Logic’s team used Sonikit’s custom pre-save integration, which allowed them to embed a fully branded, multi-platform pre-save experience directly into the website.

Here’s how Sonikit gave the team a competitive edge:

🔗 1. Embedded Multi-Platform Pre-Save Flow

Instead of redirecting fans off-site (a common friction point), Sonikit allowed Logic’s team to:

• Embed a branded pre-save directly on the landing page

• Support Spotify, Apple Music, and TIDAL from one place

• Maintain full control over styling, layout, and copy

🧠 2. First-Party Data and Fan Retargeting

With Sonikit, all user interactions stayed within the campaign site—meaning:

• No drop-offs from third-party links

• Retargeting pixels and ad analytics stayed intact

• Fans who pre-saved could be tracked and re-engaged across platforms

This allowed Logic’s team to turn campaign traffic into owned audiences for future marketing pushes.

📲 3. SMS Collection for Direct Messaging

One of the most powerful elements of the Sonikit integration was the integrate phone number field in the pre-save form.

With it, Logic’s team:

• Collected thousands of fan phone numbers (with consent)

• Built a high-quality SMS list to announce drops, tour dates, and surprise content

• Sent release-day reminder text messages straight to fans’ phones—driving instant plays

📊 4. Real-Time Campaign Insights

Sonikit’s streaming analytics dashboard provided deep insights into:

• Pre-save conversion rates

• Streaming platform preference (Spotify vs. Apple vs. TIDAL)

• Fan location and demographics

• SMS opt-in trends and engagement

• Ad attribution and top-performing traffic sources

This data helped BMG optimize targeting and budget allocation throughout the campaign.

📈 Results: A Fan-First Campaign with Measurable Impact

The Logic countdown campaign wasn’t just creative—it was measurably effective:

• ✅ Significant boost in pre-saves across Spotify, Apple Music, and TIDAL

• 📈 High conversion rate from ad clicks to pre-saves, thanks to embedded flow

• 💬 Thousands of SMS opt-ins for ongoing direct-to-fan marketing

• 🛍️ Increased merch conversions after site unlock

• 🔁 High return engagement, with fans revisiting the site multiple times

🎯 Key Takeaways for Labels, Artists, and Music Marketers

This campaign showcases how interactive marketing + data-driven tools can elevate any release. Here’s what you can apply to your next campaign:

• Pre-saves should be immersive, not off-brand
  → Keep fans on your site with an embedded pre-save experience they won’t bounce from

• Own your data
  → Don’t lose valuable insights to third-party landing pages

• Collect phone numbers
  → SMS marketing remains one of the highest-converting channels for release day

• Track what works
  → With real-time analytics, you can pivot faster and grow smarter

💡 Ready to Build a Pre-Save Experience Like Logic’s?

Sonikit empowers teams like BMG and Wayward Creative to turn ideas into interactive, fan-first experiences—backed by robust pre-save tools and actionable insights.

Whether you’re launching an EP, a debut album, or a deluxe drop, Sonikit gives you everything you need to:

✅ Embed fully branded pre-saves into any site
✅ Support multiple streaming services
✅ Collect emails and phone numbers
✅ Track conversions and engagement
✅ Customize the experience 100% to your vision

Create your free Sonikit account to start building your next album campaign!